Ex 1. Define your user goal

What is your user's goals before, during and after using your product or service?

Take 3 minutes to write down a list of your user's goals i.e.

• Before – "I would like to book in for an 'Understanding my child's mental health' workshop"

• During – "I would like to get some actionable advice for having better conversations with my son"

• After – "I want to have meaningful conversations with my son that help improve his wellbeing"