Ex 2. List your core features that meet your user's goal
"I would like to book in for a 'understanding my child's mental health' workshop" – they will do this by picking a workshop from a list on my website and booking in (Eventbrite).
"I would like to get some useful tips for having better conversations with my son" – I will work through topics on X, Y and Z, and leave them feeling confident to have their first conversation.
"I want to have meaningful conversations with my son that help improve his wellbeing" – I will ask them to have their first conversation within a week of attending the workshop and I will check in with them one week later to discuss how the conversation went.